Every blogger responded and took part, with an average of 3 posts per blogger - all with pictures and links to the warehouse. All bloggers that had supplementary social channels such as Twitter, Facebook and YouTube used them to post links to the Glenfiddich ‘locked box’ posts on their blog.The activity directly led to a sharp increase in unique traffic to the online warehouse. The quality of the recruits was reflected in a 60% sign-up rate to the programme.In the 7 full weeks since launch we received 130,000 new visitors to the site.