Succeeding the offline campaign concept, "Keep Walking", we produced banners containing a bottle of Johnny Walker with an adline that reads "Keep Drinking". The header banner is located on an night life guide's front page, inviting you to take a Johnny Walker drinking tour. Clicking on the banner takes you to a bar's home page within the guide. This bar is part of the Johnny Walker Club. Through the series of banners, you can navigate through the bars and the bottle progressively empties.