Cannes Lions
PHOENIX OGILVY, Colombo / PERFETTI VAN MELLE / 2019
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Background
Around the world, visiting the dentist regularly is considered a tedious but necessary practice. In Sri Lanka however, it is reserved for emergencies and acute pains. Cosmetic applications, such as whitening of teeth, while considered a nice-to-have beautification, does not therefore often encourage a visit.
On the other hand, you can get ‘whiter than white’ teeth by just chewing a gum.
So, why wouldn’t you try it?
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