Cannes Lions

Whoa, whoa, whoa!

PONCE, Buenos Aires / UNILEVER / 2019

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When trying to impress someone, men do stupid things. Lifting too much at the gym, paying for things they can’t afford, games of chicken, fedoras...--each a sign that some insecure dude is trying to show off. None of us are immune.

The new Axe Ice Chill has a super cold sensation that lowers your skin temperature by 11 degrees.

A good opportunity to give young men a friendly piece of advice: You are hotter when you are chill.

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