This commercial is unique for Standard Chartered Bank’s Wholesale Banking business. The idea was to raise awareness of the bank’s capabilities in key markets in Asia, Africa and the Middle East through a brand personality built on commitment and partnership. The brief was to avoid typical bank imagery of hand-shaking executives or golf courses. Instead, the commercial focuses on a river of molten steel as it flows from a foundry in India, pushing through the earth to form a bridge in China, a skyscraper in Dubai and telecom towers in Africa to demonstrate how Standard Chartered has been connecting business in over 70 countries for 150 years.