“Values” delivers five video portraits of five unique drivers. Each “Value” video serves as an ambassador for a specific pillar and delivers a high-level message on the pillar, priming the user for the technical product discussion below it. We followed each subject, filmed the driver’s interactions with the car, and allowed their human storyline to reveal the power of German engineering. We wanted to capture the bond between a VW and a driver, but we also wanted to entertain, provoke thought, and inspire. That means our portrait subjects needed to be unexpected, genuinely interesting individuals. This is, after all, VW.

Delivering power is only half our story. The other half is our commitment to an Autobahn-inspired driving experience. People are the lifeblood of VW. After all, they inspire VW design and they put VW engineering to use. That’s why they’re the best ambassadors of the “Why VW” section.

Andy is a trained triathlete that helps physically disabled athletes compete in triathlons. His life is focused around the passion for performance. It’s not just about power—it’s about precisely delivering that power exactly when and where you need it. Take it from a guy who runs triathlons and trains fellow athletes.