The first step was a powerful headlines campaign on Facebook and a display campaign that directed to the heart of our action.

When the user entered our site he founded a simple form to participate in an innocent promotion: Win two tickets to the Sitges Film Festival.

We programmed the form to drive users crazy by changing their data when pressing send, causing continuous errors. 45 annoying self-corrections,

insults, hassles and impertinent comments led more than 4,000 people to lose control of their tempers and insult our mothers. Although it was a nightmare in reality it was the Wild Form.

As a result of our action thousands of people experienced their own wild tale. We achieved 4,002 users and 5,119 interactions on Facebook.

Only 13% of users kept their self-control until the end.

The film managed to stay in third place in the ranking of premieres until the week of the 31 of October.