The Batman Begins movie campaign had one central theme; Batman is here and now.

The objective was to bring the famous crime-fighter to a local presence in the Scandinavian territory.

The result included bats interacting with a highly recognisable backdrops of Stockholm, Helsinki, Copenhagen and Oslo respectively.

The rich media ads had layered bats entering the page content, then disappearing into the ad-space and finally launching a 15 second video-stream of the movie trailer. The layered bats proved successful in bringing audience attention to the ad.