Cannes Lions
EURO RSCG INTERACTION, Salt Lake City / WILSON GOLF / 2003
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This site supports the launch of a new golf ball, the Wilson Jack ball, designed for beer-drinking, loud-talking, ordinary guys who like to get beyond the pretence of golf and have a little fun. They're recreational players. And all they care about is smacking the ball a helluva long way and then bragging about it to their buddies. Isn't that what golf should really be about anyway?
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