We created a social media rich TTL campaign that tested the target audience’s cinema knowledge using icons from some of Hollywood's most famous films.

The reward was the movie lover’s ultimate prize - Their very own film festival featuring 5 of their all-time favourite films.

The desired outcome was to reposition the brand in the eyes of our younger audience by engaging with them through the social media platforms they use on a daily basis.

The younger target audience engaged with the brand like never before.

Our strategy resulted in an amazing 425% increase in Facebook likes.

251% increase in monthly reach.

The campaign earned R870,000.00 in PR.