Cannes Lions
FOXP2, Cape Town / STER KINEKOR THEATRES / 2019
Overview
Entries
Credits
Background
Ster-Kinekor is South Africa's leading cinema chain.
Execution
This radio campaign for Ster-Kinekor cinemas draws listeners in by telling the true life stories of hardship and struggle endured by actors to get where they are today. None of them dreamed of one day appearing on a laptop, computer, smart phone or tablet. They dreamed of appearing on the big screen.
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