Our brief was to promote Windolene on the Internet to create greater awareness of the brand. Our objectives were to communicate to busy office administrators what the Windolene pack looks like and what the benefit of using the product is. On popular cleaning company and office equipment sites, our target audience is faced with what appears to be just a large pack-shot. But as the plunger is depressed and the bottle empties, it becomes invisible, leaving only the label and lid as proof that it was ever there. This clearly demonstrates how clean Windolene makes glass and shiny surfaces.