Turkey is on the verge of becoming water poor in near future. Within the pandemic days, we understood the importance of water even better.

But we still do not aware of the fact that it’s a limited resource. If we continue wasting like this, we will be facing water scarcity in near future.

Turkey is a country surrounded by seas. And this creates an illusion that we have enough water. However, our resources are drying up one by one. One of the clearest examples of this situation is hayrats.

Fountains built by wealthy people called Hayrat in Turkey. These hayrats have been the symbol of abundance since the Ottoman times.

But today they are the evidence of impending drought. They are now an ornamental monument.

Our objective was to draw people's attention to impending drought, show them drought is sooner than we thought, and encourage them to save more.

In Turkey wherever you go, you see a hayrat built by some wealthy person. But the problem is most of them dried up. And this is the clearest example of impending drought.

First, we made research on hayrats in Turkey. Then we gathered how many of them are not flowing anymore, how many of them is close to the crowded places, haw many people pass by near to these hayrats.

Based on these numbers we selected more than 300 hayrats in 32 cities.

We attached ibeacon on them and then we used a platform which provides an infrastructure for the most popular apps. So, we had a technology to send a customized notification to every passerby from any hayrat. We sent notification to these passersby. In these notifications we talked on behalf of that hayrat. We gave reference to the name of the hayrat, the date it has built.

First, we identified more than 300 hayrats which are placed in crowded streets or squares in 32 cities. Then we attached ibeacons on these hayrats to send notification to the people who has just passed by these hayrats. Then we used a platform which provides an infrastructure for the most popular apps. And we integrated our messages with these apps. So, we had a technology to send a customized notification to every passerby from any hayrat.

We sent notification to these passersby. In these notifications we talked on behalf of that hayrat. We led them to an informative video about hayrats and impending drought.

With the help of this video we encourage them to calculate their water footprints and start saving today.

Although the Hayrat project has just launched, we reached 50,000 people in the first 10 days.

We got 4 times interaction rate (compared to industry average).

The number of visitors of Yarininsuyu.com increased by 400%.

Hayrat made headlines on news in Turkey’s most watched news channel such as A Haber and Haber Türk, and newspapers such as Sabah.