Cannes Lions

WINDOW CALENDAR

SERVICEPLAN , Munchen / GARDENA / 2006

Presentation Image

Overview

Entries

Credits

Overview

Execution

While working on the project we decided that each gardener loves his own garden most and that therefore the most beautiful and emotional image for him would be an image of his own garden.This is how the idea of a seethrough calender came to life.

Outcome

The Client was really surprised by the idea and thought it was brilliant. Consumers - once one explained how the calendar worked - also thought it a lovely idea and the calendars were out of stock within days.

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