Cannes Lions
CREATURE, Seattle, Wa / MICROSOFT / 2008
Overview
Entries
Credits
Execution
We made Windows Home Server a family issue, and created the idea of the Stay-at-Home-Server. As with any issue, the children are the most affected. So we wrote a book to talk about the issue. The book answers all questions a child might ask when a server is brought into the home, and does it in a way that is both easy to understand and fun.
Outcome
Within two months of the book’s release, the entire production run of servers had sold out. The book received praise from numerous sources, it was lauded as cooler than any gadget at the International Consumer Electronics Show, and The New York Times featured it in their Business section. The book’s success has also warranted it being translated into other languages.
Similar Campaigns
12 items