Cannes Lions
AKQA, London / MICROSOFT / 2007
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We've come a long way since the days of pigeon post.This humorous and edgy campaign from Microsoft supports the release of Windows Live Messenger. If you’ve been touched by low-tech messaging nightmares then you’ll sympathize with the characters in this ad campaign showing what life would be like without the advantages offered by Windows Live Messenger. Not only does the site host three short viral films but users can also register for WLM and download theme packs with everything from flaming computers to pigeon winks.
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