Cannes Lions

Wine Label

J. WALTER THOMPSON AMSTERDAM, Amsterdam / BAYER / 2016

Digital Proof JPG

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Overview

Description

Indigestion can be caused by excess stomach acid. For this Rennie ad, we changed the wine’s label to a hideous dark version to emphasize the bad effect red wine can have on your stomach. Wine can play hell with your digestive system and Rennie is here to help.

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