Cannes Lions
CUBOCC, Sao Paulo / UNILEVER / 2008
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To make the launch of the Dance variant, Rexona Teens microsite had the challenge to make the girls live the excitement of their Saturday dancing night online. We made tools so they could make their own personalised disco, as well as their light, dressing and clothing production. The best "productions" we rewarded with participation on a teen soap opera in Brazil and offered a wide range of prizes.
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