Based on “EVERY GOOD MOMENT HAS A WINE, EVERY WINE IS A GOOD MOMENT” the neighbors of each shop were sent some wine bottle labels designed according to special moments.

La Carte des Vins offered “GOOD MOMENTS” and the labels acted as “call to action” to bring traffic to the shop, including a label that said “This wine will cost me 20% less”. If you came to the shop you could stick it onto any bottle you wished.Some days before, a banner announced the inauguration. During the inauguration week, we put adverts in local papers and the passer-bys were offered a glass of wine.

- Cost per impact: 15,30€- 13% of entries and registers on the web: 128%/objective - 116% /objective of shop visits - Sales for 80.618€: 122%/objective- ROI= 167% (considering only the first purchase)- As well as these results, as a consequence of this campaign, more than 60 relationships were established with companies which will surely buy wine in future.

- Excellent acceptance and perception of the brand and the shop in the companies that did not know it.

- Viral and spontaneous difusión of the web through the impacted companies.