Promote the shop “La Cartes des Vins” and generate sales of wine as a Christmas present.

Solution:We sent the book “WHICH WINE WOULD I DRINK WITH THE CHEESE THEY TOOK AWAY?” The famous “Who moved my cheese?” from S Johnson was recreated by prestigious psychologist and enologist Dr Sue Melier, recommending to visit: www.dondeestamivino.com, to find the best wine according to the personality of each client.Those who didn’t visit the web received a new book: “FORGET ABOUT CHEESE AND STORIES AND GIVE ME MY WINE NOW”Results• Sales: €80,618: 122%/objective • ROI: 167% (only first purchase)• Shops visits: 116%/objective