This TV spot was made for Laforet’s winter grand bazar campaign with the aim to express the energy and the fun element that the bazar has. There elements are further visualized by the colourful and bright LED light installed in people’s mouth. With models dance to the music that synchronizes with the light, the entire atmosphere of the bazaar is formed. It is simple yet this simplicity helps to clearly deliver the message to viewers. All the other campaign elements were made based on this TV spot and they were posted all around Laforet during the bazaar period.