Cannes Lions
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2013
Overview
Entries
Credits
Execution
‘The Brilliant Dream’ started off as a project to support a little hero who has to overcome difficulties in order to fulfill his dream. After going over many candidates, we found a 16 year old boy, Min Soo Kim, with developmental disability and an IQ of 40, but has a prodigious piano talent.
The son and mother’s one longing dream was performing the in front of large crowd of people. We made an advertisement film about Min Soo’s dream and aired it in theaters, outdoor medias, on-line, SNS and etc, promoting that 30 thousand supporting messages would make this boy's dream come true.
After many people became interested on the project, 30 thousand supporting messages were gathered in a week, successfully putting a piano recital of Min Soo in the center of busiest street of Seoul, Gangnam.
Outcome
Min Soo’s first piano recital came true on the last day of year 2012 as 30,000 supporting messages were collected.
- Increase of Hyundai Motors’ interest in CSR activities and supporting the disabled.
( Hyundai Motor’s support on recitals / Provide 3 years of piano lessons)
- Number of visitors of website : 185, 639
- Number of views on Youtube : 309,728
- Number of contents uploaded on online community sites : 7,495 (94,361 views)
- Broadcasted on mass media : SBS, KBS, YTN, TV ChoSun etc.
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