Cannes Lions
OGILVY AMSTERDAM, Amsterdam / WORLD WILDLIFE FUND (WWF) / 2010
Overview
Entries
Credits
Description
There is a story behind every project that WWF does. In this commercial the story about the rainforest is told. The voice-over, a David Attenborough sound-a-like, tells the story as if it is a children’s book.
At the moment the story gets exciting and the tension rises, the commercial suddenly stops.
It is up to the viewer to make sure the story gets a happy end. WWF can do this, but needs your support to make it possible.
Similar Campaigns
12 items