Cannes Lions

WNF APPEAL

OGILVY AMSTERDAM, Amsterdam / WORLD WILDLIFE FUND (WWF) / 2010

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Description

There is a story behind every project that WWF does. In this commercial the story about the rainforest is told. The voice-over, a David Attenborough sound-a-like, tells the story as if it is a children’s book.

At the moment the story gets exciting and the tension rises, the commercial suddenly stops.

It is up to the viewer to make sure the story gets a happy end. WWF can do this, but needs your support to make it possible.

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