Produced for the Canadian Breast Cancer Foundation, this new and unique PSA campaign was designed to let women know that there is actually something they can do to help lower their risk of breast cancer.

The insight is all about getting out of your comfort zone and trying new things. Why? Because research shows that when you’re feeling good, you make healthier choices. No judgement, no need to be perfect. It’s a celebration of being a woman and permission to take the time to do what you want to do.

Portishead donated the music track “Glory Box”, including Isaac Hayes’ sampled track “Ike’s Rap II”.