Cannes Lions
FAHRENHEIT DDB, Lima / HOMECENTER / 2017
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This spot shows us scenes of women who made big changes in history, like Joan of Arc or Amelia Earhart, addressing today’s women to tell them that even after all they had accomplished, some things were still the same: for example their husbands refuse to help change diapers, or they don’t allow them to pay the bills or to go out on a ladies' night. In Peru, the fight for an equal society is still going on, that is why women of history motivate today’s women to keep fighting for those changes that are still to be made.
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