Cannes Lions
INDEPENDENT, London / IKEA / 2016
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We follow one couple through their life spent together, from their 20s to old age. Their life appears to be a spectacular one, who were this incredible couple?
We then cut to a living room and see the same woman, older, telling her granddaughter the story of her life. Only as we look closely at the album, we see that the photos differ from the scenes we’ve just watched.
they instead tell the story of a life filled with the everyday moments. Though less spectacular, these moments are clearly no less special than the ones we saw before. They are everyday moments we can all recognise from our own lives with our loved ones. In a final, moving sequence she glances at the empty chair in which her husband used to sit, before we’re asked to, “Enjoy the little things in life. Maybe they really are the big things".
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