At a time when fake news has never been more prevalent, the Telegraph wanted to demonstrate the influence and importance of words and the role that quality journalism plays in our understanding of the world around us.

This was done in an effort to drive re-appraisal amongst a new, younger audience, by framing the outstanding quality and integrity of The Telegraph’s journalism with a new contemporary relevance.

The brief was to produce a suite of assets that could be rolled out across channels on both paid and owned media for a 6 week period, through September & October.

This film takes us on a chronological journey through some of the most poignant moments and words in History. Using the exact typefaces that the Telegraph used in each era, the film stays faithful to the design and technologies used at the time of each story.

Typographic elements such as letterpress blocks, phototypesetting film, proof readers marks, guidelines and code all work to amplify the concept of words chosen well - attention to detail of the content coupled with close consideration and craft as to how it looks.

Starting in black and white print through colour and then into digital and using elements from the current Telegraph newspaper, website and app, the film builds into a showcase for all of its outputs and platforms.

The campaign appeared on National TV, VOD, Online, Digital billboards, Static billboards & a range of other OOH formats.