The idea was inspired by one of the technological innovations of Kia cars, called Blind Spot Detector – a feature that identifies vehicles that are outside the drivers field of vision.

With this in mind, the creative duo responsible for the account decided to replicate this experience digitally, and designed a plugin for Google Chrome browser.

This plugin’s main feature would be to protect the user from "screeners" - people who can never resist looking at the screens of others to see what they are doing.

We began the project researching for code libraries that establish communication between computer webcams and browsers.

After a few weeks of work we found an option that offers better precision regarding the identification of the user's movements.

The code that we created ensured that any strange movement was identified by the webcam and opened a new tab over the content that you intended to hide from unwanted visitors.

Then we created a safe area to preserve the user's movements, and the tab was only activated by the movements of unwanted visitors.

In the following weeks the Project Area tried to create mechanisms that allowed the user to connect and disconnect the plugin, to offer the best control of their anti-snooping tool.

In the process of finalizing the plugin, all codes (HTML5, JavaScript, and CSS) are revised to ensure a seamless experience.

The app gained exposure through videos on the brand’s social networks to a base of 948,000 fans, with a range of 32% and at the same time served as a stimulus for interaction and the distribution of the Blind Spot Detection feature to our target audience.

In addition to record engagement in the history of the Kia fan page, the piece was also disclosed in a organic way on social networks by one of the biggest TV presenters in Brazil, Ana Hickmann, who has approximately 4,000,000 followers on her social networks, generating even more curiosity about the Kia Sorento.

The number of vehicle test drives skyrocketed and the goal of showing the brand to be technological and in tune was successfully achieved.