Cannes Lions

WORK SAFETY EMPLOYEE SCHEME

OPM OFICINA DE PROPAGANDA E MARKETING, Rio De Janeiro / PETROBRAS / 2008

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Overview

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Credits

OVERVIEW

Execution

God granted the right for the company's guardian angels to become visible for a week. If they were able to get the collaboration of the majority of the work force, then they would be allowed to take their first vacation after 54 uninterrupted years protecting the employees.The angels interacted with the employees, put up signs and left notes on their desks until they were granted their dreamed of vacation, from where they sent postcards and e-mails to their collaborators.

Outcome

Multiple employees replied spontaneously to the angel's e-mails with personal messages, giving new tips for better safety policies at the Company. There was also a drastic reduction in risk situations.

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