Norwegians have for decades spent their holiday in Denmark. "It is good to be Norwegian in Denmark", has run for decades. Norwegians know to sing those words. Norway is hard weather, we're stiff frozen. Danish people drink alcohol, eat pastry and meat - easy going. They are so close, but the opposite of Norwegians. The Danish guy tries to to spell the Norwegian dreaded words, related to stress and everyday life. He gives up, just picks a leisure like word that starts with the first letters, going backwards. Because we are just talking between the lines, we removed the voice over, and played the jingle backwards too. And it really tells it all, without explaining. For Norwegians.