Cannes Lions
IRELAND/DAVENPORT, Johannesburg / DITSONG: MUSEUM OF MILITARY HISTORY / 2010
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Recipients of the mailer were all deeply affected on an emotional and rational level. The graphic illustration of an immense human tragedy brought home the futility of the War in a highly effective manner amongst teachers and learners alike.The museum noted a marked increase in the number of school visits and the World War One exhibit in particular. With each teacher bringing an average of sixty pupils each, attendance levels at the museum were increased by as much as 80%.
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