To showcase UPS' ability to quickly move critical parts around the world, we packed up a critical part of our audience's webpage and put it on a plane.

As a nod to the print portion of the same campaign, the banner folded into a plane, and the plane flew off the page and "around the world" of the Web, reestablishing the page by pulling it back on when it arrived back from its journey.

Initial response results exceed performance targets. CTR is 1.3%, which is 33% better than target, and page visits are 88%, which is 47% better than target.

Due to sales cycle and availability of revenue data (and the recency of the campaign launch), we will not know the impact to revenue until later in the year.

Our rich media banner for Worldwide Express Freight had a 3.56% CTR