Cannes Lions
OGILVY NEW YORK, New York / UPS / 2013
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To showcase UPS' ability to quickly move critical parts around the world, we packed up our audience's webpage and put it on a plane. Using Flash, we were able to achieve the effect of "packing up the page content", leaving a blank page with a large pallet resting in the middle, waiting for shipment. We then had a forklift drive in, lift the pallet, and load it into a 300 x 250 banner in the right rail. As a nod to the print portion of the same campaign, the banner folded into a plane, and the plane flew off the page and 'around the world' of the Web, reestablishing the page by pulling it back on when it arrived back from its journey.
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