Cannes Lions

Worst Bands

CANDY SHOP, Curitiba / ACADEMIA DO ROCK / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

On Youtube there are many videos of very bad bands. These videos have a large number of views. We use these videos to announce the Academia do Rock classes. We show that the school helps solve these problems, helping to improve the performance of the band.

Execution

The Academia do Rock sponsors these videos with sponsored links.

Outcome

By clicking on sponsored links, people were sent to the school site. more than 3,000 directions during the period of the campaign, 15 days.

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