Cannes Lions
CANDY SHOP, Curitiba / ACADEMIA DO ROCK / 2016
Overview
Entries
Credits
Description
On Youtube there are many videos of very bad bands. These videos have a large number of views. We use these videos to announce the Academia do Rock classes. We show that the school helps solve these problems, helping to improve the performance of the band.
Execution
The Academia do Rock sponsors these videos with sponsored links.
Outcome
By clicking on sponsored links, people were sent to the school site. more than 3,000 directions during the period of the campaign, 15 days.
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