The website was created for Germany’s leading manufacturer of writing instruments. It is targeted at young people between the ages of 14 and 19. The overall aim was to create dialogue along the lines of the motto “What’s cool about school”. The strategy was to link up young people everywhere and provide exposure to the Lamy brand.

A variety of themed areas talk up the types of issues likely to interest people at school – falling in love, your first job, games, communicating with others. The subjects are made both entertaining and informative.