Wildlife Reserves Singapore is the holding company for the Singapore Zoo where seasonal exhibitions happen through the year that provide something more experiential for the public on top of the regular zoo visits.

Singapore Zoo - Set in a rainforest environment, Singapore Zoo's world-famous "Open Concept” offers the opportunity to experience and be inspired by the wonders of nature. Home to more than 2,400 specimens of over 300 species, 34 per cent of which are threatened, the zoo has attained a strong reputation internationally for its conservation initiatives and breeding programmes.

An effective use of OOH advertising allows us to execute our campaigns more creatively. It gives us the opportunity to bring the in-park experience out to the high affinity touch-points which give visitors a taste of what they can experience at Singapore Zoo.

The Marquee’s (A Marquee is a 3D Installation/product that sits on top of the entire bus-shelter), the sheer size and position allows for elaborate creative execution such as the Dragon used for this campaign. For the first time, we have created a wrap-around effect where the Dragon laid across a 15-metre rooftop/bus shelter with its tail extended and wrapped around a 6-sheet poster format, combining two different formats in one execution.