Cannes Lions
OGILVY & MATHER LONDON, London / WORLD WILDLIFE FUND (WWF) / 2013
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Our pathologist is recording the post mortem on her dictaphone. She has the business like tone of someone is very used to dealing with dead bodies. It doesn't shock her – she's seen it all before.
There have been several very popular forensic science dramas in the UK over the last decade. This means the public can understand and visualise many technical terms used while examining the deceased. This is key to bringing the scene to life in their minds.
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