Cannes Lions

WWF

HAKUHODO INDONESIA, Jakarta / WORLD WILDLIFE FUND (WWF) / 2009

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Sumatera Forest is a habitat for Sumateran Elephants. They live and grow there for hundreds of years. But lately, the deforestation rate in Sumatera was escalating significantly that makes its forest only 20% left. Everyday, an area of forest equal to 5 soccer fields was destroyed. This makes the number of Sumateran Elephant decreasing, and the rest who live and survive become homeless.Through this TV Commercial, we induce people’s awareness to help the Elephant Sumatera keep their habitat as we see an homeless elephant painting on the street.

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