Cannes Lions
CAMPAIGN AGAINST STONING
LEO BURNETT FRANKFURT, Frankfurt / INTERNATIONAL SOCIETY FOR HUMAN RIGHTS / 2009
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Overview
Entries
Credits
OVERVIEW
Execution
There are as many reasons against Stoning as there are stones in every wall. Together they become a powerful communication tool.
Outcome
Starting with a press conference on the Day of the Human Rights, the communication created a huge buzz and was published in newspapers all over Germany. Furthermore, the clicking rate of the IGFM increased by 30% during the time of the promotion.
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