We often consider nature to be something far away, separate from ourselves, “perfect for a day out”. But we are nature. You and me both. With this commercial starring supermodel Doutzen Kroes, the WWF aims to get people to treat nature with greater awareness, so that we can pass on a healthy planet to the next generation. How? A platform was developed on WNF.nl with 50 ways to do so (instead of just donating), in celebration of 50 years of the WWF.