ALS is a deadly disease, making your muscles stop one by one. Three years ago the ALS Foundation Netherlands started a special project. Patients made campaign statements, which were aired after they had already died. As a result, awareness of ALS has risen to 89%. Donations doubled. But as the cause of this merciless disease remains unknown, more money for scientific research is needed.

Main objective is to give the general public the opportunity to donate for specific fundraising activities or research projects.

Recently a media operator introduced the possibility of using video and sound on outdoor poster frames on train platforms. Combining the fact that the general public is familiair with the ordinary ALS posters with video, sound and kinetic technique adds extra attention and impact to the personal appeal of the participating patients who have already died. As if they are still here to keep an eye on us.

Donations went up by another 400% during the first start of the campaign (although the campaign also ran in different on and offline media).

And until a solution against ALS is found, more money can be expected, when more participating patients will pass away and make a personal fundraising appeal from the afterlife.

The result is a net result, because there is no marketing budget whatsoever and all parties involved work on a pro bono basis.