Cannes Lions
DENTSU SINGAPORE, Singapore / WORLD WILDLIFE FUND (WWF) / 2013
Overview
Entries
Credits
Execution
Just as illegal wildlife products were being sent out of Singapore, using stamps to send out the message was a relevant way of demonstrating the issue.
Outcome
Since the stamps’ release in October 2012, all 1,000 sets of the first print run have been sold. This helped increased awareness of the issue, gaining 1,665 pledges of support to date on the WWF Facebook page.
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12 items