Cannes Lions

ANTI-FOREST FIRES PROGRAMME

OGILVY & MATHER COLOMBIA, Bogota / WORLD WILDLIFE FUND (WWF) / 2010

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OVERVIEW

Outcome

The action has been extremely successful in saving our forests.No fires occurred in natural parks and forest reservations where the action was performed. Zero forest fires.Hundreds of hectares of native forests and wild-life were saved. The goal of raising awareness about the protection of our forests during this state of emergency was achieved.It was a low-cost, highly effective idea.

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