Cannes Lions

XSARA PICASSO

EURO RSCG 27, Suresnes / CITROEN / 2003

Film

Overview

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Overview

Description

The Citroën Xsara Picasso, adequately named 'Zapping', portrays a series of images while 'Zapping' through the various television programmes. Furthermore, one sees the face of Picasso everywhere, whether it be the reporter, the football player and so forth. The syndrome can only be dealt with by seeing a Citroën dealer.

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