Cannes Lions
OMD GUATEMALA / PUBLICAR / 2005
Overview
Entries
Credits
Execution
Aware of the distinctive function of “Páginas Amarillas”, where you can find anything you are looking for, we decided to face the communication the other way around. We didn´t go for the ordinary, saying that everything is in the Telephone Guide. Instead we chose to say “The Telephone Guide is everywhere”.
Outcome
Refreshed the brand image.
Increase of about 15% in calls.