We arrived directly into the client’s office in the historical low buying areas of the city, without a previous appointment, through a team of men that usually work on scaffolds cleaning windows. These workers surprised them from outside the window with a billboard informing them of the closure date of the publication.

The client provided us these results:* 12% sale over the established quota for the year.* 3% of total advertisers were new to the 2006 edition.

* 50% increase in calls to the call center.The activity also achieved:* 2837 offices witnessed the billboard.* 15 minutes of news coverage in local television and 7 minutes on radio, mainly when it was in “La Torre Colpatria” (the highest building in Colombia).