The notorious snowman, who gave the car its name, was the inspiration. The stories about people’s sightings, his footprints and lifestyle formed the central thread of the different event elements – from invitation to goodbye at the end of the two days. At first only Yeti’s footprints were visible, but step by step, the shy but friendly being showed himself. The “Yeti Expedition 2009” concept corresponded to Škoda’s slogan “Simply clever”: The venue as “base camp”, “normal guest” as an expedition member, Yeti’s ice cave and the test drive as a real expedition.

The success of the event was measured directly on site by distributing questionnaires. Thus, detailed impressions – both positive and negative feedback – could be generated and appropriate changes made while the event was being held. The maximum value an event can achieve is 5 on a standard scale. At the end, the concept and implementation achieved 4.8 of 5 points – the guests were fascinated and the story of the expedition to Yeti was the right approach to the presentation of the new vehicle.