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The fact that unveiling the real people behind fake profiles of competitive partner agencies hit the bullseye of Parship’s goal, combined with the fact that no other brand has ever broadcast Shazam-enabled radio commercials before, made this execution the perfect solution to communicate the brand’s advantages in a very surprising and engaging way.

Almost 60% of the radio spots were tagged.

The number of visits on parship.at increased by almost 300%.

The campaign generated more than 2,500 new registered users on parship.at.