Cannes Lions

YOGA FOR BEGINNERS

CONCEPT, Istanbul / GERDA / 2014

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Turkish people generally feel reluctant and distant to try yoga. They don't feel comfortable even trying it. To expand its membership number, Gerda yoga classes wanted to talk to beginners and people who have never tried and maybe afraid of trying yoga. With this brief on our mind, we took an humorous approach to show that yoga was a fun thing to try and no-one should be afraid to try it.

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