Marketing Strategy:Gervita, the confidence to change its brand:• The idea is to spice up the Gervita brand through the reputation of the designer Ora-ïto• This partnership will focus on an artistic creation: the Gervita yoghurt spoon by Ora-Ïto, original, entertaining, a concept that reinvents the way a Gervita is eaten• Taking advantage of the interest in this innovative spoon, the objective is to increase store traffic and boost sales volumes

Gervita by Ora Ito in figures:- 30 million packs featuring the offer- Considerable PR impact (450 opinion leaders at the launch evening: TV, Elle, Cosmo)- Guaranteed exclusive presence of the Spoon at the Colette Water Bar